NorthStar

Adaptive Spend Engine

AllocationWaterfall
Friday, November 21, 2025

Workflow

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Import Data
Configure Markets
Review Allocations
Export for Meta

Getting Started

1

Step 1: Download the CSV template and fill it with your market×day data.

2

Step 2: Import your CSV to see demand scores and budget allocations.

3

Step 3: Review and edit market data if needed, then review allocations.

4

Step 4: Export recommendations for Meta Ads Manager.

Budget & Guardrails

Allocator

Daily budget pool across markets

Bring your data to life

Download the CSV template, add your market×day rows, then import to see Demand Scores and allocations.